RSS Header & RSS Items Elements

RSS Header & RSS Items Elements

Adding RSS Header & RSS Items Elements

Within the Email Builder, the RSS Elements feature facilitates the automatic sending of emails with dynamically added content whenever a new RSS (Real Simple Syndication) item is published. This functionality streamlines the process of sharing updated information with your subscribers, ensuring they receive timely and relevant content without any manual intervention on your part.

Drag and drop the RSS Header and Items element

Drag and drop the RSS Header and Items element

RSS Header Block

The RSS Header Element will dynamically populate tags from your RSS Feed. It supports the following RSS channel tags, and you can use their respective Custom Values to populate the email with the corresponding tag value:


RSS Tags Custom Value For HL
<title> {{rss_feed.title}}
<description> {{rss_feed.description}}
<link> {{rss_feed.url}}
<lastBuildDate> {{rss_feed.date}}

Basic Vs Custom in RSS Header

When utilizing the RSS Header block, you'll encounter two options in the RSS Editing Options dropdown selector: Basic and Custom.

  • Basic: Adds the following non-editable text in Text Editor.
  • Custom: Adds the following editable text in Text Editor.

Edit the RSS Header element

Edit the RSS Header element

RSS Items Block

The RSS Items block accepts various Custom Values that dynamically insert their corresponding RSS Tags:

RSS Tags Custom Values Description
<title/> {{rss_item.title}} The title of the RSS item, usually a blog post.title
<description/> {{rss_item.content}} A summary of the RSS item in HTML format, which includes information inside the <description> tag. If there is no <description> tag in your feed, it will display the information in the <content:encoded> tag
<link/> {{rss_item.url}} The text link to the RSS item online, which can be displayed as text or used in a hyperlink.content:encoded
<content:encoded/> {{rss_item.content_full} The full content of the information inside the <content:encoded> tag for an RSS item, in HTML format. If there is no <content:encoded> tag, it will display the information in the <description> tag.
pubDate {{rss_item.date}} The date the RSS item was published, in format `MMM DD, YYYY hh:mm A`. We will provide support for custom formatting in the future.
<dc:creator> {{rss_item.author}} The author of the RSS itemmedia:content
<media:content> {{rss_item.imageUrl }} This will provide the src URL of image as text in order to render it as image, use {{rss_img}} {{rss_img alt="alt_text" src=rss_item.imageUrl height="200" width="200"}}
<item> {{#rss_items rss_items}} This tag doesn't display anything. It's used to open the customized formatting for individual RSS items.
</item> {{/rss_items}} This tag doesn't display anything. It's used to close the customized formatting for individual RSS items.

 Basic Vs Custom in RSS Items

When using the RSS Items block, you'll see two options in the "RSS Editing Options" dropdown selector:

  • Excerpts
  • Excerpts with image
  • Title
  • Full content
  • Custom

Edit the RSS Items element

Edit the RSS Items element

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